Selling Process

Listing Appointment

  • Review property; provide decorating and repair suggestions for marketing
  • Comparative Market Analysis
    1. Proprietary database provides competitive information
    2. Personalized insight from wide contacts
    3. Sales, market analysis, appraiser
  • Net sheet; estimate your costs up front

Listing Period – Before the Contract

  • Listing agreement & forms (property disclosures and home warranty)
  • Immediate listing in Multiple Listing Service Northern Illinois (MLSNI)
  • Order sign for front lawn (where applicable)
  • Develop detailed “fact sheets” – desktop publishing quality
  • Open houses – select group of cooperating agents from neighborhood office
  • Office tour – agent relations – other company agents
  • Advertising
    1. Website Postings – MLS,, Zillow, Trulia,, VHT, YouTube, HomeSnap, ChicagoTopCondos, Estately, Xome, RocketHomes, Movoto
    2. Chicago Tribune
    3. Direct Mail – “Just Listed” postcards to homes in the surrounding area
  • Constant feedback to keep you informed
    1. Report on showings and reactions from agents and buyers
    2. Represent your interests in an ethical manner, maintaining the highest standards of professional ethics towards potential buyers

Contract Negotiation Process

  • Qualify the buyer
  • Explain all clauses and terms
    1. Clear and effective clauses for negotiated items
    2. Repairs, preoccupancy, post occupancy, contingencies
  • Prepare net sheet
  • Negotiate offers and counter-offers through selling agent
  • Relations with inspectors, appraisers and Repair Technicians

After the Contract – Before Settlement

  • Monitor lender’s approval
  • Meet with appraisers and inspectors – round two
  • Enable visits for inspections, repairs, estimates, etc.
  • Address any remorse expressed by the buyer
  • Attend closing