Selling Process
Listing Appointment
- Review property; provide decorating and repair suggestions for marketing
- Comparative Market Analysis
- Proprietary database provides competitive information
- Personalized insight from wide contacts
- Sales, market analysis, appraiser
- Net sheet; estimate your costs up front
Listing Period – Before the Contract
- Listing agreement & forms (property disclosures and home warranty)
- Immediate listing in Multiple Listing Service Northern Illinois (MLSNI)
- Order sign for front lawn (where applicable)
- Develop detailed “fact sheets” – desktop publishing quality
- Open houses – select group of cooperating agents from neighborhood office
- Office tour – agent relations – other company agents
- Advertising
- Website Postings – MLS, REALTOR.com, Zillow, Trulia, BHHSChicago.com, VHT, YouTube, HomeSnap, ChicagoTopCondos, Estately, Xome, RocketHomes, Movoto
- Chicago Tribune
- Direct Mail – “Just Listed” postcards to homes in the surrounding area
- Constant feedback to keep you informed
- Report on showings and reactions from agents and buyers
- Represent your interests in an ethical manner, maintaining the highest standards of professional ethics towards potential buyers
Contract Negotiation Process
- Qualify the buyer
- Explain all clauses and terms
- Clear and effective clauses for negotiated items
- Repairs, preoccupancy, post occupancy, contingencies
- Prepare net sheet
- Negotiate offers and counter-offers through selling agent
- Relations with inspectors, appraisers and Repair Technicians
After the Contract – Before Settlement
- Monitor lender’s approval
- Meet with appraisers and inspectors – round two
- Enable visits for inspections, repairs, estimates, etc.
- Address any remorse expressed by the buyer
- Attend closing