Selling Process

Listing Appointment

  • Review property; provide decorating and repair suggestions for marketing
  • Comparative Market Analysis
    • Proprietary database provides competitive information
    • Personalized insight from wide contacts
    • Sales, market analysis, appraiser
  • Net sheet; estimate your costs up front

Listing Period – Before the Contract

  • Listing agreement & forms (lender’s letter, WSSC, home warranty)
  • Immediate listing in Multiple Listing Service Northern Illinois (MLSNI)
  • Order sign for front lawn (where applicable)
  • Develop detailed “fact sheets” – desktop publishing quality
  • Open houses – select group of cooperating agents from neighborhood office
  • Office tour – agent relations – other company agents
  • Advertising
    • Chicago Tribune
    • The Reader
    • Website Postings –,,,
    • Direct Mail – “Just Listed” postcards to homes in the surrounding area
  • Constant feedback to keep you informed
    • Report on showings and reactions from agents and buyers
    • Represent your interests in an ethical manner, maintaining the highest standards of professional ethics towards potential buyers

Contract Negotiation Process

  • Qualify the buyer
  • Explain all clauses and terms
    • Clear and effective clauses for negotiated items
    • Repairs, preoccupancy, post occupancy, contingencies
  • Prepare net sheet
  • Negotiate offers and counter-offers through selling agent
  • Relations with inspectors, appraisers and repairmen

After the Contract – Before Settlement

  • Monitor lender’s approval
  • Meet with appraisers and inspectors – round two
  • Enable visits for inspections, repairs, estimates, etc.
  • Deal with buyer’s remorse and attorneys
  • Attend closing